Opened up a bookstore in New York two years ago and was assisted by Thompson Management Consulting in getting my business plan completed. The level of service I received from TMC was very professional, especially since TMC is located in Atlanta. We are up and running efficiently, thanks to the business plan assistance we received from TMC.
I recently participated in a seminar hosted by The Keller/Devry Graduate School Of Management Alumni Association (Atlanta Chapter) where Mr. Thompson was the keynote speaker. During his presentation, Mr. Thompson explored the topic of personal branding. In doing so, he presented a comprehensive framework for developing an effective personal brand and incorporated specific action items as take-aways to help reinforce the content covered during the session. Mr. Thompson explored several tools of effective personal branding, including, the utilization of social media, networking, and physical appearance strategies. Mr. Thompson effectively and enthusiastically communicated the importance of developing and maintaining a personal brand in order to create a competitive advantage within the business environment. The information shared was relative and appropriate for entrepreneurs, seasoned business professionals, and even the recent college graduate embarking on their initial professional journey. I left the session empowered, informed, and excited about applying the strategies to help strengthen my own personal brand.
Thank you, Austin, for your big thoughts and well wishes for me and The Prince Firm, LLC. Just over one year ago we set about the seemingly daunting tasking of drafting a strategic plan for my law firm. Like so many other solo practitioners I had been running my practice without consideration of business concepts and practices. I focused my energies solely on providing strategic, quality legal representation to our clients and neglected the books of the business.
I contracted for your services because, simply put, I wanted to grow revenue and sustain that growth. The finished strategic plan that you drafted for my firm expertly synthesized all of the data and other content you squeezed out of me over the course of our meetings. With the vision and mission statements you asked me WHY? and answered WHY NOT! Completing the SWAT analysis was insightful and ultimately generated meaningful information that made the finished plan useful in identifying The Prince Firm’s competitive advantage in the legal market.
Now a year later, where is the firm? The answer that immediately comes to mind is: (1) able to properly track revenue and compare budget to actual numbers (2) able to understand the connection between marketing and revenue in a way that informs our spending of marketing dollars, (3) more keenly aware of which practice areas drive revenue and are higher uses of my time, and (4) better able to budget for expenses. Above all these, however, is a clear understand of the upcoming intermediate goals and the real-time steps the firm must take to get to those landmarks.
I have revisited the strategic plan on at least two occasions since you turned it over to me and have the benefit of my objectives for the firm clearly written in a tabbed notebook. Thank you again, Austin, for the investment in time that you made in The Prince Firm, LLC. Your professionalism, expertise, and ability to explain business concepts to a laywoman such as myself made our meetings productive and the end product worth the invested time and money.
It was a pleasure meeting Austin at a recent Georgia Haitian Chamber of Commerce Marketing and Sales presentation. His contribution was invaluable and his excitement and love of marketing contagious. He left myself and the other attendees equipped with lots of actionable steps to improve our marketing efforts and grow our respective businesses/books of business. I wish him continued success and growth in his industry.